Michelle Bennett

Michelle is the "face" of The Wordsmiths, she's the one who pulls the team together and manages the day-to-day running of the business. Her skill set includes: graphic design, instructional design, writing, editing, project management and communications strategy. She loves helping clients figure out the best way to communicate their message, no matter what the medium. She came to The Wordsmiths in 2000 from the Windy City, where she worked as the Midwest marketing coordinator for Einstein Bros Bagels. Prior to that she earned her BA from Calvin College in graphic design, communications and business. Outside of the office, Michelle is kept busy by the four men in her life: her husband, their two sons and their miniature poodle, George. Any spare time is filled with family, friends, Pinterest, reading and copious amounts of coffee!

Depending on the project, you may work with one of the following team members:

Alyssa Allen
writer, editor, public & media relations

Alyssa is a skilled writer and communications expert with experience in journalism, public relations and marketing. She shows scrupulous attention to detail and care for every project she undertakes. Alyssa interacts well with clients from various arenas and shows flexibility and commitment to creating a finished product that meets the clientís needs. Alyssa earned a bachelorís degree in English from the State University of New York at Geneseo and went on to earn her masterís degree in journalism from the Newhouse School of Public Communications at Syracuse University. She worked for seven years as a newspaper reporter in New York and Pennsylvania covering primarily city government and education. Alyssa then worked as a staff writer for Franklin & Marshall College in Lancaster, Pennsylvania, where she wrote and edited feature stories for the collegeís alumni magazine. She also wrote a college staff newsletter and various marketing pieces. Alyssa later worked in the marketing department for a major Midwest law firm and then as a public relations consultant and copywriter for a marketing and communications firm.

John Chapin
writer, editor, instructional designer

John has over 20 years of experience in consulting, management and practical experience in technical communication that includes working as an instructional designer, technical publishing consultant, writer, and project manager and qualitative market researcher. He is a strong verbal communicator, strategic writer and editor with a focus on creating material appropriate for the needs of a specific audience (including medical, scientific, technical, government, executive management and bargaining unit). John is able to hear beneath the surface, identifying underlying training and communications needs and can evaluate highly technical source material as well as raw input in order to develop communication strategies and professional content.

Eve Clayton
writer, editor

Eve is an accomplished business writer and editor who is skilled at synthesizing information and delivering clear content tailored to the client organization and its audiences. With 20-plus yearsí experience in corporate and marketing communications, she writes and edits for print and electronic media in a variety of industries, including food and beverage, health care, technology, manufacturing, and nonprofit. An independent professional based in Michigan, Eve has served as the primary copywriter for the Provence Wine Council in the United States since 2009. In addition to managing all content at www.winesofprovence.com, she writes a trade newsletter, drafts press releases, and handles the organizationís social media implementation on Twitter, Facebook and Instagram.

Maureen Fitzgerald Penn
writer, editor

Maureen is skilled in all facets of marketing communications strategy development and implementation, with a penchant for the written word. She has a keen ability to interpret organizational news and initiatives and communicate effectively to key audiences using the appropriate array of media. She thrives in a dynamic environment where constant learning and flexibility are required. Her specialties include interviewing and story development, web site content creation, scripting commercials and training media. Maureen has a BS in Communications and Advertising/Public Relations from Grand Valley State University and an MSMC in Marketing Communications from Roosevelt University.

Cindy Johnston
social media specialist, writer

Cindy has over 20 yearsí experience in print production, creative direction, public relations, crisis management and copy writing. She has managed major product launches for Chevrolet, Georgia Pacific and USXchange. In 2011, Cindy switched her corporate emphasis to benefit the non-profit sector and small business community allowing them to more effectively compete in the marketplace. Her specialties include: branding, strategy, communication, creative direction, social media and project management.

Mary Shaw
illustrator, visual note taker

As a writer and illustrator with an engineering background, Mary specializes in translating complex information into compelling, actionable, easy-to-understand concepts and images. She makes the art of business fun. She employs a unique combination of "old school" hand illustration and computerized tools to produce all types of graphical communications, Podcasts, videos and more. If you can say it, she can draw it.

Bev Snyder
writer, editor

Bev is a results-oriented writer and communications consultant with a broad business background in corporate communications and marketing. She is experienced in health care, consumer products, automotive and office furniture. Bev has a collaborative work style and very strong writing skills. She has significant experience with C-level executives and internal communications. Bev earned a Bachelor of Arts in Sociology (Summa Cum Laude) with a writing minor from Hope College and has completed significant course work toward Master of Communications at Grand Valley State University.



©2001-2015 The Wordsmiths, Inc.